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 Dear
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Please
review standard structural requirements for dissertations. EssayWriters.net
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Sample Topic: International Marketing Strategy
and Global Branding Strategy of __(Company) Inc.
Structure:
Anthology
Abstract
Table of content
Chapter I -INTRODUCTION
(1.1) Research Backgroup
For example: Market analysis and strategy planning.
(1.2) Study Objective.
(1.3) Research Flow.
(1.4) Methodology
(1.5) Research organization / structure.
Chapter II- REVIEW OF LITERATURE
(2.1) Market of products
(2.2) Market analysis
(2.3) Review of statistics methodology.
(2.4) Review summary.
Chapter III - RESEARCH OF METHODOLOGY
(3.1) Research Framework / conceptual framework.
(3.1.1) Primary Data: Potential customer survey, company data.
(3.1.2) Secondary Data: market demand from magazine, population, static
method...etc.
(3.1.3) Market scale:
(3.1.4) Market analysis
(3.1.5) Forecast :
a.) Enter market analysis, Market analysis.
b.) Market structure analysis
c.) Competitor situation.
d.) customer buyer behavior analysis.'
e.) market demand forecast.
f.) Market share forecast.
g.) Company scale forecast.
h.) Potential market forecast.
(3.1.6) Multi-/statistics
(a) Marketing policy: Marketing policy planning. Marketing Mix product strategy
planning, product promotion....etc.
(3.2) Research Hyperthesis
(3.3) Statistical Method
(3.4) Method of Data collection
(3.5) Conceptual framework:
or
a.) Research Framework.
b.) Research Hyperthesis
c.) Statistical Model
e.) Method of Data Collecting.
f.) Interview
g.) Questionnaire Design (If you do questionnaire).
h.) Sampling Design.
Chapter IV- EMPIRICAL STUDY
(4.1) Population structure.
(4.2) Sample Profile.
(4.3) Reliability and validity of questionnaire (If you do questionnaire)
(4.4) Existing market analysis
(4.5) Potential market forecast
(4.6) Worked strategy suggestion.
Chapter IV- conclusion and suggestion
(4.1) Research finding and suggestion.
(4.2) Strategy Implication.
(4.3) Research Contribution
(4.4) Research Limited.
(4.5) Suggestion for future study.
Reference/bibliography
Appendix
Guide Overall:
- Dissertation
is far more ANALYTICAL than a plan, still based on facts and statistical
data. Therefore, avoid making a conclusion or descriptions according to
your judgment only, verify your thoughts with STATISTICS PROOF and
ANALYSIS.
- To
prove your conclusion provide EXAMPLES of some companies, STATISTICS
- primary statistics data based on the surveys, interviews or secondary
statistics data (from other person’s statistics), RATIONALE, i.e.
support of theory/ literature (e.g. Porter' S Five Force Analysis ). Suggestion
means that you have to offer a SOLUTION to solve the problem you raised.
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Standard Dissertation in Marketing